Understanding Amazon Bedrock vs Amazon SageMaker

Image shows Piyush kalra with a lime green background

Piyush Kalra

Mar 5, 2025

    Table of contents will appear here.
    Table of contents will appear here.
    Table of contents will appear here.

Every company in different sectors works best now due to the use of AI and ML. They are helping companies automate processes, enhance productivity, and make well-informed decisions. This is a more advanced way businesses will operate. Amazon Web Services, one of the leaders in cloud services, also offers a wide assortment of proprietary AI and ML tools tailored to cater to various business needs.

Apart from the rest, Bedrock's and SageMaker's feature sets are Amazon Bedrock and Amazon SageMaker AI. The services stand out because of their unique features. However, the purpose for which they are to be used has to be well articulated for selection. Notably, 80% of the surveyed organizations claimed to have benefited from ML and AI in their processes. While this post talks about the differences, I hope that it leads to better understanding of which of the tools can help you the best.

What is Amazon Bedrock?

(Image Source: AWS Bedrock)

Amazon Bedrock is a fully managed AI service, allowing businesses to build generative AI applications without worrying too much about handling the underlying infrastructure. It allows users to take advantage of FMs by letting your users access already trained foundation models.

Key Features of Amazon Bedrock

  • Access to a Variety of Foundation Models: Bedrock provides access to industry-leading foundation models such as Anthropic’s Claude, AI21 Labs’ Jurassic-2, Stability AI’s Stable Diffusion XL, and Amazon’s Titan models. These models perform various tasks including text generation, summarization, translation, and image generation.

  • Serverless Architecture: There is no infrastructure to maintain or server to manage. Generative AI models can be deployed and run using simple REST APIs, which saves time and resources.

  • Easy Customization: Tailoring foundation models is easy by furbishing them with required datasets. Models can be tailored by providing labeled data residing in Amazon S3 buckets at a moments’ notice.

  • Seamless AWS Integration: Bedrock has seamless connectivity to the AWS ecosystem and operates with SageMaker Pipelines for automated workflows and Amazon Virtual Private Cloud for secure data processing.

Use Cases for Amazon Bedrock

  • Generative Content Creation: Construct product details, compose blogs, generate images, all with ease as Bedrock lets everyone access generative AI tools, even for users that do not have extensive knowledge in ML.

  • Chatbots and Conversational Interfaces: Build AI-driven customer services and utilize vast troves of data in pre-trained models to enable human-level conversations.

  • Search and Summarization: Perform complex operations with regard to text aide processes, like building intelligent search engines, document summarization, or even synthesizing documents.

Advantages of Amazon Bedrock

  • Fast Implementation: Suits teams who lack knowledge on ML infrastructure the most.

  • Easy API Integration: Direct API usage reduces development time.

  • Secure and Private: AWS environment guarantees encryption and data never leaves the user’s control.

What Is Amazon SageMaker?

(Image Source: AWS SageMaker AI)

Amazon SageMaker is an end-to-end solution for businesses developing, training, and hosting custom ML models. It encompasses the entire ML lifecycle, from data processing to sophisticated model surveillance.

Key Features of Amazon SageMaker

  • Support for Popular ML Frameworks: SageMaker enables the use of ML frameworks such as TensorFlow, PyTorch, and MXNet, so that teams can train their models using the tools they are comfortable with.

  • SageMaker Studio and JumpStart: Developer aids such as SageMaker JumpStart supply pre-built components and ready-to-use models to speed up project implementation while SageMaker Studio provides a consolidated workspace to manage multiple workflows.

  • Custom Model Development: SageMaker empowers companies to create bespoke solutions by either modifying existing open source models or developing new ones from the ground up.

  • Advanced Features: Other features for end-to-end model optimization include data labeling, feature engineering, hyperparameter optimization, and scaling for deployment.

Use Cases for Amazon SageMaker

  • Predictive Analytics: Companies can leverage SageMaker to predict demand, capture value, and avoid risks.

  • Computer Vision Applications: SageMaker excels at image-related tasks, from quality assurance in manufacturing to object recognition in retail.

  • Natural Language Processing (NLP): Using NLP, training models for tasks such as sentiment analysis and translation, or even fraud detection using more advanced NLP techniques.

Advantages of Amazon SageMaker

  • Full Control: Tailored for companies sufficiently knowledgeable about machine learning processes.

  • Scalability: Handles complex, large-scale workflows.

  • Customizability: Ideal for situations that demand a high degree of modification or developing a private model.

Key Differences Between Amazon Bedrock and SageMaker

Feature

Amazon Bedrock

Amazon SageMaker

Purpose

Simplifies generative AI with pre-trained models

Supports full control for custom ML workflows

Infrastructure

Serverless and fully managed

User-managed with significant control

Customization

Limited to light fine-tuning of foundation models

Comprehensive customization, including training from scratch

Ideal User

Teams with limited ML expertise needing quick results

Data scientists/engineers with expertise in ML

Cost Model

Pay-as-you-go (per API use)

Variable costs for compute, storage, and usage

Use Cases

Generative AI, chatbots, content creation

Predictive analytics, NLP, computer vision

Pricing Comparison: Amazon Bedrock vs. Amazon SageMaker AI

When it comes to cost, Amazon Bedrock and Amazon SageMaker AI serve different needs, and their pricing structures.

Amazon Bedrock has no monthly fee; instead, there is a pay-per-use model. You do not have to manage infrastructure, so you only pay for the API calls you make. This is why Bedrock is optimal for teams trying to spend less while still using the expansive resources of generative AI. Text generation is billed at $0.0012 per 1,000 tokens while embeddings cost $0.015 per 1,000 tokens. (Depending on the foundation model, pricing may differ). We have explained in our blog, go through this article to understand the Bedrock pricing better.

With Amazon Bedrock, expenses are easily manageable because upfront payments are not required, and there is no spending cap. On the other hand, pay-per-use models can become unpredictable and costly quite quickly for businesses.

On the other hand, there is more freedom in managing costs with the SageMaker AI, but it can get costly very quickly. All prices largely depend on computing resources, data processing, training infrastructure, and storage. In addition, expenses can get out of hand because with SageMaker, the smaller you go, the bigger the cost per hour, compared to other more robust configurations. For instance, the On-Demand ML instances start at $0.10 per hour, but can rapidly rise.

In addition, the need for storage space and data processing adds to the overall cost of training custom machine learning models. SageMaker is catered for organizations that have a requirement of building, training, and deploying fully bespoke machine learning models as this entails greater resources and personnel.

We have explained in our blog, go through this article to understand the SageMaker pricing better.

When to Use Amazon Bedrock vs. Amazon SageMaker

Choose Amazon Bedrock If:

  1. You need to integrate generative AI into projects quickly.

  2. Your use case contains little to no custom processes (for example, content creation or a search function).

  3. There are no or very few resources available for machine learning or funding.

  4. Ideal for teams that expect a straightforward, pay-per-use pricing for generative AI services without the requirement for complex infrastructure. For simple, on-the-go cases, Bedrock’s pricing is more reasonable.

Choose Amazon SageMaker If:

  1. You are creating algorithms independently or want to manage the entire training process.

  2. Your proprietary use case needs a far greater level of detail than most generic use cases.

  3. You oversee a mature ML environment that includes the resources for model tuning, and monitoring, and has the ability to scale.

  4. It is more appropriate for teams that need the freedom and scalability to design unique machine learning solutions. However, these strategies usually come with higher costs due to the additional infrastructure, compute power, maintenance, and other management tasks that depend on the complexity of the workload.

Use Both Services Together:

Integrating both Bedrock and SageMaker can yield significant benefits for companies. For example, Bedrock allows for the rapid prototyping and deployment of generative AI applications without the need to build models. SageMaker can then be utilized to modify or train sophisticated custom backend models for more specialized solutions. This coalescence gives the ability to meet both basic and advanced AI requirements with ease and elasticity.  There is a caveat though, employing both services at the same time means higher added expenses. As such, it is critical to examine your expected return on investment against the total costs incurred. 

Conclusion

Which one to go with, Amazon Bedrock or Amazon SageMaker, rests entirely on the organization’s particular requirements, proficiency, and what they hope to achieve. Bedrock is good for startups and established businesses alike for easier and economical solutions to generative AI problems. SageMakers’ wide-ranging toolset is better suited for established companies and data science teams that would like complete command of their machine learning processes.

No matter the route you take, rest assured that AWS’s powerful AI/ML ecosystems will help you with their automation tools. Begin the journey today by learning about both Bedrock and SageMaker. Make the most of AWS’s extensive documentation, free offers, and available lessons to see which option meets your needs and helps you reach your AI goals the quickest.

Join Pump for Free

If you are an early-stage startup that wants to save on cloud costs, use this opportunity. If you are a start-up business owner who wants to cut down the cost of using the cloud, then this is your chance. Pump helps you save up to 60% in cloud costs, and the best thing about it is that it is absolutely free!

Pump provides personalized solutions that allow you to effectively manage and optimize your AWS, GCP and Azure spending. Take complete control over your cloud expenses and ensure that you get the most from what you have invested. Who would pay more when we can save better?

Are you ready to take control of your cloud expenses?

Similar Blog Posts

1390 Market Street, San Francisco, CA 94102

Made with

in San Francisco, CA

© All rights reserved. Pump Billing, Inc.